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Client TalkRADIO (Wireless Group Limited, a division of News UK) Sector Broadcast Media Discipline Live Broadcasting | Content Curation | Sponsorship
Talk radio is an increasingly popular radio format focusing on topical discussions and original spoken word content rather than leading with music; and in the UK talkRADIO is the fastest growing speaking station. Relaunched on the 21 March 2016, talkRADIO is the sister channel of national stations talkSPORT, talkSPORT2, Virgin Radio UK and Times Radio; fulfilling a growing market desire for more US-style punchy political commentary and opinionated content. With shows regularly hosted by personality-driven individuals such as James Whale, Jeremy Kyle and Rob Rinder, talkRADIO is rapidly growing its listenership; rising by 25% year on year, to become currently the 33rd most popular radio station in the UK and the 28th most famous (according to a YouGov poll in early 2021). Putting a visual face to the audio voice, talkRADIO is now leading a change to television broadcasting with live studio radio broadcasts via talkRADIO TV, offering a visual newsfeed style radio content, available via YouTube, Twitter, Facebook or accessible through the talkRADIO app. Approached by producers to compile content, source wines and feature as a guest wine expert, Christopher is now regularly joining Ian Collins in the afternoons, broadcasting live to the nation for their weekly Friday afternoon feature 'Wine Down Friday’, co-presenting and curating thirty thirsty minutes of wine tasting, teasing, teaching, off-topic banter and general wine chatter. Hitting sponsorship cues and highlighting all the relevant consumer details whilst filling the airwaves with wondrous winespeak, Christopher truly delivers engaging programming to the sponsors, the listeners, the radio station and the host.
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Christopher Cooper
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